When you add a new look to your brand, your business projects a new image to the audience. Do you know why you want to give a fresh look to your company logo? You might be doing it for exploring new markets, launching a new product or simply to upgrade your
brand logo.
Revisions of your brand logo design can be as easy as giving a modish look to a departmental store, or as intricate as a big corporation altering every thing from packaging of products to simple billing of customers.
This post will analyze what factors you should seriously consider before opting for the redesign of your company brand logo.
When you are doing it, it is natural that you are targeting a new market. You should be certain as to the type of customers you are targeting with a new logo. It is not necessary that your new audience will respond in the same way as your previous customers had.
Therefore, you should consider significant design components such as:
Shapes, lines and forms,
Colors,
Taglines,
Symbols and textures,
As a human being, it is natural for you to design something that you think is great. However, as a brand logo design professional, you should try to place yourself in the customer's shoe and think.
It is only when you are designing for your customers, you will be able to reach your targeted audience. To make your brand redesign effective, design through the eyes of your audience!
Do you know why you are redesigning? There should be clarity of purpose before making a final move. You should not be doing it simply for the sake of it. If you are not sure of the purpose, a redesigned logo might take a toll on your brand image and business success. Unless you are sure that the benefits of the redesign will surmount the possible problems, you should never go for it.
The next thing to consider is the number of alterations you are implementing in the logo. You might be executing several changes such as:
Change of the color scheme,
Alterations of the font type or size,
Modification of the symbols used.
Whatever you do, make sure you only tweak the designs that were already in place. There is no need to start everything from scratch! What I mean to say is that redesigning is only about a few adjustments here and there, a bit of realignment and reanalyzing elements from a new perspective.
The lesser the number of changes, more chances of keeping your brand and its functionality logical for your audience.
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| Free Brand Logos |
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| Free Brand Logos |
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| Free Brand Logos |
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| Free Brand Logos |
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| Free Brand Logos |
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| Free Brand Logos |
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| Free Brand Logos |
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| Free Brand Logos |
When is the right time? This is the question you should be asking before making any changes. For example, if your old design failed to make an appeal in the minds of your customers, you should start thinking of new designs. Ideally you should think of alternative colors, design or graphics when:
The logo throws confusing messages,
Too complex to understand,
Does not make an impact, and is too predictable.
You are redesigning it for a purpose. One of the purpose is to create a powerful brand. The logo should be memorable in the minds of your audience, and should not fade off in a few years time. You cannot keep altering your
brand logo every year! You should bear in mind some factors to make it memorable. Lets have a look:
Be smart enough to envision the growth or expansion of your business. It will help you in designing something that will be pass the test of time.