The most successful real estate agents and real estate firms have one thing in common: an effective real estate logo design that speaks volumes for their business' concepts and ideas and that encourages those who are unfamiliar with the business to want to know more. A great real estate logo design can be a valuable asset to your marketing and branding efforts, and can help you put your best foot forward as a business and draw in the maximum number of clients.
Real Estate Logo Design Basics
Although the design of your new identity is limited only by your vision for the design and your imagination (or that of your designer), most of the best logos that are the most easily recognized are those that are simple to understand and easy to remember. A logo can be as simple as your business name in an innovative text with a few shapes, or much more complex. Simplistic designs for a real estate business might include common symbols for the real estate industry, such as a house or house keys, or other symbols that are associated with purchasing a home.
Redesigning Your Current Real Estate Logo
Unless your real estate business is just getting off the ground, you most likely have a company logo already in place. You have the choice to either redesign your existing design to make it more memorable to your target market or to start from scratch and get a whole new identity altogether. Many businesses that have been less than successful or find that their old marketing tactics are "jaded" tend to choose a completely different logo that may still incorporate some of the colors from the old design but that follows a different concept. This can be a good thing for those businesses that have overhauled their old business practices, for instance, and want to give the impression of starting over to the world.
Working With a Logo Designer
While some folks are crafty enough or have enough design knowledge to come up with a beautiful and long lasting, meaningful identity for their business, there is also the option of working with a professional logo designer. Working with a designer has both its advantages (speed of delivery, more professional looking design, more options) and disadvantages (costs more than doing it yourself), which should be weighed when deciding whether to go it alone or to hire some help. Keep in mind that no matter whether you design your own identity or have it designed for you, you should make sure that the real estate logo design that you choose is one that you can see the business enjoying for many years to come.