Company Logos

Logo Should Reflect the Company It is crucial that a company's logo accurately reflects what the company is all about. Most logos consist of a symbol, along with the company name and sometimes a few other words. Think about what your company represents. If it is geared towards children or children's products, the logo should appeal to both children and parents. If your company is focused on high technology, perhaps internet-based technology, it makes no sense to have a logo that looks like it came from the Middle Ages. Remember also that your logo will be used on every piece of marketing your company does. Accurate Representation So what goes into making good and effective Company Logos? There are a few major points that every logo should include. One that was already mentioned is accurately representing the company. Another is that the logo should be interesting, but not distracting. Keep it simple; people do not want to be overwhelmed. A third necessity is communication. Your logo should communicate your company's message. Finally, your logo should express credibility and trust. This is why it is generally recommended to have a professional design the logo. A poorly made design may give off the impression that the company does not care, and will give as little thought to the customers as it did in creating a logo. Many companies have successfully used the same logo for years. This may be that they simply chose a design that accurately reflects their company, and remains timeless. Think of McDonald's golden arches or Nike's swoop, for example. Using one design consistently can greatly help the company's communication. Graphic Designs Many consider effective Company Logos as one of the hardest areas within graphic design to perfect. Designing a logo is not a simple task. Many companies will employ a professional agency to work with the marketing person/team in order to work up an effective design. There are a variety of tools and concepts these teams employ in order to create the most eye-catching and appealing logo possible.

Company Logos

Types of Logos There are three basic types of Company Logos: font-based logos, consisting basically of, well, fonts and other type-based treatment. Sony, for example, uses a font-based logo, using just their name with a slight twist on the lettering to make it distinctive. The second type is "illustrative logos", where a company will use an image to illustrate what it does. Think of a law office using a gavel, a painting company using a paintbrush, or a library using a book. The final type is the "abstract graphic symbol" logo. These are some of the most recognizable. Think of Apple, Nike, AT&T, Mercedes, or even something like Facebook. Consumers see the symbol and automatically know the company.