Conducting business on the Internet presents a number of challenges. Of great significance is competition. There are literally millions of websites which the Internet surfer can land on so one of the most important things you can do is to make their visit to your site memorable.
Why do you want to make your website memorable? You want to be memorable because you want them to come back often and tell their friends about it. So how do you do this? You do this by adding a logo to your website.
The time you have to impress is limited
The average website visitor takes only a second or two to decide to stay on your site and look around. The image you project on your website will either grab their attention or not and if not, there goes a potential customer.
The best way to grab attention is with a memorable website logoYour website should be 'dressed for success'. No matter what you are selling, you will want to do your very best to impress your visitor. Ultimately, the impression will be re-evaluated according to the service and value you provide but first you need to get their attention.
A logo represents your company, business and products
A logo is a graphic design and should be catchy
A logo can be text rather than graphic but should also be catchy
Many now famous logos weren't and aren't catchy even now. What the logo comes to mean and represent is the quality and service your business provides. A graphic or text logo is merely a representation of that value and is something your customers come to identify with your business.
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Let's look at McDonalds as an example. Everyone on the planet knows about the 'golden arches'...the golden letter M. But when this company first started out, the golden arches meant nothing until customers experienced eating their meals and then came to understand that the golden arches meant fast food, and good hamburgers. McDonalds® was a pioneer in fast food. Now the golden arches represent consistently good, fast food.
If you are driving down the highway and are hungry, you see a lot of advertising for restaurants that you never heard of and then suddenly up pops the golden arches and you know exactly what you'll be getting if you go there for a meal. You have found something that you know and trust so it's likely that's where you'll go rather than one you are unfamiliar with.
The Importance of having a website logo
Having a logo on your website will help visitors recognize your site on future visits. Whether or not this recognition is good or bad depends on the value you deliver, but that comes after people experience your site and products or services.
As there are many concepts which should be implemented while making any logo designs but the successful mantra is that logo should be simple and unique from the others so that it is still enough to attract the attention of the potential customers and so that it increases the brand awareness and cost effective. https://www.logoskill.com/Logo_design.html
ReplyDeleteLogo designing is very useful for making the business sucessful as according to the customers point of view if any customers wants to purchase or wants to take any services they firstly observe the business brand awareness and logo redraw service should be designed in such a way that it increases the brand awareness of the business and if logo is well- designed that makes your business sucessful.
ReplyDeleteBest design for reference.
ReplyDeleteBlog : All About Logos and Why Your Brand Needs a Good One - GladOwl
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